As we gear up for the 2019 season Movatic is excited to share with you all of the great new features to allow systems to achieve more.
Improved Billing Flexibility
We've rebuilt our billing tools to give system operators more features to cater to their needs:
Free time. Allows rentals under a specified duration to be free. This is an especially powerful feature for amenity or corporate systems that wish for a system to be free to use for a reasonable period of time. This helps encourage shorter rentals, allowing more users to take advantage of the amenity.
Support for Multiple Charge Increments. Operators now have the option of up-selling users with select pricing that gets cheaper for longer rentals.
Fixed Duration Pricing. Movatic now supports fixed duration pricing in addition to on-demand. This means that operators can now set up pricing such as $8 for 4 hours in which the bike must be returned within the 4 hour period.
Membership Support
We are very excited to announce support for memberships. This is a powerful tool for operators to authorize user access and create a reoccurring revenue relationship with their customers.
Membership Support: A New way to do Private Systems
Authorized memberships has replaced the "private system authorization" feature from before. Our original support for private systems covered most cases but didn't support:
Multiple types of authorization. From working with many private systems, we have recognized the need for multiple authorization methods. For instance, large corporations can have many types of users each with different authorization needs. For example, employees are authorized by company email addresses, contractors by being approved by admin approval, and clients/guests with temporary passwords.
Multi-system support. Large organizations may also have their users spread across multiple campuses. With the old method, a user would have to gain access to each campus by joining individual systems. This issue gets worse if a single campus has multiple systems (ie. bike sharing and parking).
The solution was to replace private systems with a more traditional membership model. Systems not open to the public can require users to join a membership to use. This also allows for multiple membership options for a system. Furthermore, a membership can be configured to give users access across multiple systems.
Membership Support: A More Flexible Way to do Discounts
In addition to using memberships to authorize users, they can be used to provide discounts for paid systems. Memberships can provide the following discount perks:
A fixed amount of money off each rental.
A certain amount of free time for each rental
A present off of the total cost of the rental
Membership Support: Recurring Billing and Special Pricing for Select Groups
Memberships support both annual and monthly billing cycles. Furthermore, these fees can be combined with admin, email or password authorization to give select pricing to specific user groups. A great example of this would be if an operator wanted to give discounted pricing to college students but requires email auth @XXX.edu.This ensures only enrolled students are eligible for the discount. Of course, memberships can also be free!
Coupons
Coupons are a flexible way to encourage and promote ridership. The following discounts are possible:
A fixed amount of money off each rental.
A certain amount of free time for each rental
A present off of the total cost of the rental
Coupons can be configured to expire after a set amount of time or number of uses.
QR Codes and First Time User Walk Through
As Movatic has added these new features, keeping the user experience as simple as possible has been a top priority. To do this, we added in support for QR codes and a first-time user walkthrough.
The user scans a Movatic generated QR code. This triggers the user to download the app.
The user clicks the scan button and scans the QR code.
If the user has not rented for this system before, they will be guided through a walk-through for all applicable options: memberships, rates, terms of service, coupons.
The options are confirmed and the rental starts.
In addition to this walk through, the main map page has been redesigned to give users more pricing and rental information when they select a station.
More to Come
This is is just the beginning of a very exciting feature rollout plan for 2019. Stay tuned for future blog posts on the upcoming maintenance tools, white label apps, dock-less bike share support and reservations.